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Oliver Buchannon
Parts & Profits
How channel diversification protects profit

May 20, 2026

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3 min read

How channel diversification protects profit

Why relying on one channel makes margin fragile

Parts & Profits
Parts & Profits
Why spec completeness beats SKU count

May 18, 2026

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3 min read

Why spec completeness beats SKU count

More products don’t mean more revenue

Parts & Profits
Parts & Profits
The day your best-selling SKU disappears from ads

May 14, 2026

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3 min read

The day your best-selling SKU disappears from ads

It’s rarely a bidding problem

Parts & Profits
Parts & Profits
Where custom labels actually matter

May 12, 2026

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3 min read

Where custom labels actually matter

Why most brands use them in the wrong places

Parts & Profits
Parts & Profits
Why “set it and forget it” breaks at scale

May 7, 2026

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3 min read

Why “set it and forget it” breaks at scale

Stability requires attention, not neglect

Parts & Profits
Parts & Profits
Your feed is the business, not a marketing asset

May 5, 2026

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3 min read

Your feed is the business, not a marketing asset

Why product data decides what scales and what breaks

Parts & Profits
Parts & Profits
Spec-driven SEO is logic, not lifestyle

May 1, 2026

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3 min read

Spec-driven SEO is logic, not lifestyle

Why structure beats storytelling in technical catalogs

Parts & Profits
Parts & Profits
The case for owning fewer, better keywords

Apr 28, 2026

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3 min read

The case for owning fewer, better keywords

Why precision beats coverage in search

Parts & Profits
Parts & Profits
The cost of manual fixes at scale

Apr 22, 2026

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3 min read

The cost of manual fixes at scale

Why patchwork solutions quietly slow growth

Parts & Profits
Parts & Profits
Why data quality beats creative in spec-driven ecommerce

Apr 15, 2026

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3 min read

Why data quality beats creative in spec-driven ecommerce

The conversion advantage most brands overlook

Parts & Profits
Parts & Profits
When Bing beats Google

Apr 8, 2026

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3 min read

When Bing beats Google

Why Microsoft Ads matters more than most teams think

Parts & Profits
Parts & Profits
Why long-tail queries matter more than rankings

Apr 8, 2026

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3 min read

Why long-tail queries matter more than rankings

Where real demand actually shows up

Parts & Profits
Parts & Profits
Margin tiers matter more than campaign types

Apr 1, 2026

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3 min read

Margin tiers matter more than campaign types

Why structure beats tactics every time

Parts & Profits
Parts & Profits
Why scaling traffic before systems is dangerous

Mar 25, 2026

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3 min read

Why scaling traffic before systems is dangerous

Growth exposes what structure hides

Parts & Profits
Parts & Profits
Where spec-driven brands actually win

Mar 18, 2026

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3 min read

Where spec-driven brands actually win

It’s not where most teams are looking

Parts & Profits
Parts & Profits
The problem with reusing manufacturer data

Mar 11, 2026

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3 min read

The problem with reusing manufacturer data

Why “official” specs still cost you sales

Parts & Profits
Parts & Profits
Why ROAS lies to spec-driven brands

Mar 4, 2026

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3 min read

Why ROAS lies to spec-driven brands

When a “good” number hides bad decisions

Parts & Profits
Parts & Profits
The bottleneck nobody sees until growth breaks

Mar 2, 2026

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3 min read

The bottleneck nobody sees until growth breaks

The constraint that hides in plain sight

Parts & Profits
Parts & Profits
Why one feed never works across every channel

Feb 25, 2026

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3 min read

Why one feed never works across every channel

When consistency becomes a liability

Parts & Profits
Parts & Profits
SEO breaks without structure

Feb 16, 2026

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3 min read

SEO breaks without structure

Why rankings fail quietly at scale

Parts & Profits
Parts & Profits
How messy titles quietly kill margin

Feb 13, 2026

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3 min read

How messy titles quietly kill margin

Why unclear naming costs more than you think

Parts & Profits
Parts & Profits
Why category pages matter more than blog posts

Feb 11, 2026

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3 min read

Why category pages matter more than blog posts

Where demand actually converts in spec-driven ecommerce

Parts & Profits
Parts & Profits
When paid media becomes infrastructure

Feb 11, 2026

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3 min read

When paid media becomes infrastructure

Why ads stop being a channel and start being a system

Parts & Profits
Parts & Profits
The hidden cost of selling products that “almost” fit

Feb 9, 2026

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3 min read

The hidden cost of selling products that “almost” fit

Why near-matches quietly erode trust and margin

Parts & Profits
Parts & Profits
Why cheaper clicks can be more expensive

Feb 5, 2026

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3 min read

Why cheaper clicks can be more expensive

When lower CPC quietly hurts profit

Parts & Profits
Parts & Profits
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Parts & Profits

The Parts & Profits Newsletter is for brands built on specs, not hype. Think welding masks, niche hobby gear, car parts, heavy equipment, PPE. Get tactical guidance on PPC, SEO, CRO, data feeds, and more to grow your ecommerce sales.

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