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Oliver Buchannon
Parts & Profits
Your feed is the business, not a marketing asset

May 5, 2026

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3 min read

Your feed is the business, not a marketing asset

Why product data decides what scales and what breaks

Parts & Profits
Parts & Profits
Spec-driven SEO is logic, not lifestyle

May 1, 2026

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3 min read

Spec-driven SEO is logic, not lifestyle

Why structure beats storytelling in technical catalogs

Parts & Profits
Parts & Profits
The case for owning fewer, better keywords

Apr 28, 2026

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3 min read

The case for owning fewer, better keywords

Why precision beats coverage in search

Parts & Profits
Parts & Profits
The cost of manual fixes at scale

Apr 22, 2026

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3 min read

The cost of manual fixes at scale

Why patchwork solutions quietly slow growth

Parts & Profits
Parts & Profits
Why data quality beats creative in spec-driven ecommerce

Apr 15, 2026

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3 min read

Why data quality beats creative in spec-driven ecommerce

The conversion advantage most brands overlook

Parts & Profits
Parts & Profits
When Bing beats Google

Apr 8, 2026

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3 min read

When Bing beats Google

Why Microsoft Ads matters more than most teams think

Parts & Profits
Parts & Profits
Why long-tail queries matter more than rankings

Apr 8, 2026

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3 min read

Why long-tail queries matter more than rankings

Where real demand actually shows up

Parts & Profits
Parts & Profits
Margin tiers matter more than campaign types

Apr 1, 2026

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3 min read

Margin tiers matter more than campaign types

Why structure beats tactics every time

Parts & Profits
Parts & Profits
Why scaling traffic before systems is dangerous

Mar 25, 2026

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3 min read

Why scaling traffic before systems is dangerous

Growth exposes what structure hides

Parts & Profits
Parts & Profits
Where spec-driven brands actually win

Mar 18, 2026

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3 min read

Where spec-driven brands actually win

It’s not where most teams are looking

Parts & Profits
Parts & Profits
The problem with reusing manufacturer data

Mar 11, 2026

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3 min read

The problem with reusing manufacturer data

Why “official” specs still cost you sales

Parts & Profits
Parts & Profits
Why ROAS lies to spec-driven brands

Mar 4, 2026

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3 min read

Why ROAS lies to spec-driven brands

When a “good” number hides bad decisions

Parts & Profits
Parts & Profits
The bottleneck nobody sees until growth breaks

Mar 2, 2026

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3 min read

The bottleneck nobody sees until growth breaks

The constraint that hides in plain sight

Parts & Profits
Parts & Profits
Why one feed never works across every channel

Feb 25, 2026

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3 min read

Why one feed never works across every channel

When consistency becomes a liability

Parts & Profits
Parts & Profits
SEO breaks without structure

Feb 16, 2026

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3 min read

SEO breaks without structure

Why rankings fail quietly at scale

Parts & Profits
Parts & Profits
How messy titles quietly kill margin

Feb 13, 2026

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3 min read

How messy titles quietly kill margin

Why unclear naming costs more than you think

Parts & Profits
Parts & Profits
Why category pages matter more than blog posts

Feb 11, 2026

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3 min read

Why category pages matter more than blog posts

Where demand actually converts in spec-driven ecommerce

Parts & Profits
Parts & Profits
When paid media becomes infrastructure

Feb 11, 2026

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3 min read

When paid media becomes infrastructure

Why ads stop being a channel and start being a system

Parts & Profits
Parts & Profits
The hidden cost of selling products that “almost” fit

Feb 9, 2026

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3 min read

The hidden cost of selling products that “almost” fit

Why near-matches quietly erode trust and margin

Parts & Profits
Parts & Profits
Why cheaper clicks can be more expensive

Feb 5, 2026

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3 min read

Why cheaper clicks can be more expensive

When lower CPC quietly hurts profit

Parts & Profits
Parts & Profits
Catalog cleanup is not a one-time project

Feb 3, 2026

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3 min read

Catalog cleanup is not a one-time project

Why structure degrades quietly over time

Parts & Profits
Parts & Profits
Fitment, compatibility, and confidence

Jan 29, 2026

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3 min read

Fitment, compatibility, and confidence

The real conversion stack for spec-driven brands

Parts & Profits
Parts & Profits
Why most brands overpay for clicks

Jan 27, 2026

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3 min read

Why most brands overpay for clicks

The real reason acquisition costs keep creeping up

Parts & Profits
Parts & Profits
Stop letting generalist agencies burn your ad budget

Oct 3, 2025

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2 min read

Stop letting generalist agencies burn your ad budget

If they don’t know ACES/PIES or fitment, they’re not built for auto parts

Parts & Profits
Parts & Profits
Fix these product feed mistakes before they drain your margin

Oct 1, 2025

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2 min read

Fix these product feed mistakes before they drain your margin

In auto parts, a broken feed = wasted ad spend

Parts & Profits
Parts & Profits
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Parts & Profits

The Parts & Profits Newsletter is for brands built on specs, not hype. Think welding masks, niche hobby gear, car parts, heavy equipment, PPE. Get tactical guidance on PPC, SEO, CRO, data feeds, and more to grow your ecommerce sales.

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