Most auto-parts brands think their ad accounts are working… until they look under the hood.
That was the case for a performance cooling parts manufacturer we spoke with. On paper, their PPC account looked fine. ROAS was solid. Spend was steady. Nothing seemed broken. But growth had flatlined.
The problem
Their previous agency got complacent. Reports looked good, but the structure wasn’t built to win new customers or scale profit.
The fix
We rebuilt their foundation.
Cleaned and enriched product feeds with ACES/PIES fitment data
Segmented the catalog by category, brand, and margin tier
Adjusted ad messaging for different buyer types—performance enthusiasts vs. repair-focused shoppers
Synced Google, Bing, and Meta campaigns so they worked together instead of in silos
The result
53% increase in ad spend
55% increase in revenue
2100% MER / 1200% ROAS
Here’s how their VP of Marketing described it:
“They provide significantly more value than our previous agency. They’ve been able to maintain or exceed our return on ad spend goals while increasing traffic to all of our sites, even in our slower months. The dashboards that they created allow us to dive into the nitty-gritty details of our campaigns.”
The takeaway
Numbers can hide the truth. Accounts that look healthy can still stall your growth. If your sales feel slower than they should, the issue probably isn’t your products—it’s your structure.
Talk soon,
Tom
Creator of Parts & Profits
Principal at SCUBE
P.S. Want clarity on whether your campaigns are driving real acquisition—or just recycling the same buyers? Book a free Game Plan call and we’ll help you see what’s really happening.