If you’re like most aftermarket and performance parts ecommerce brands we talk to, you’re probably leaking profit in at least one of these areas. The good news? You’re not alone, and the fixes are within reach.
PPC Waste
You’re paying for the wrong clicks.
Unsegmented campaigns pour budget into unqualified traffic. Performance Max left unchecked inflates numbers with branded terms—it looks like you’re winning, but you’re not building new customer growth.
Tip: Break out branded vs. non-branded search. Audit the queries triggering your Shopping ads and cut the junk before it burns more budget.
SEO Neglect
Thousands of SKUs, but only a handful show up in search.
Thin manufacturer copy, weak category pages, and missing filters keep your store invisible.
Tip: Add auto-parts schema markup. Year/make/model compatibility, specs, pricing, availability. It helps Google understand your products and gives buyers confidence.
Broken Feeds
If your feed is messy, your ads are dead on arrival.
Missing GTINs, inconsistent titles, outdated pricing—each one chips away at visibility and profit.
Tip: Titles should be brand + part type + key spec. Sync inventory and pricing daily. Build platform-specific feeds for Google, Meta, and Bing instead of reusing one-size-fits-all.
We’ve even seen experienced operators trip up here. One General Manager at an aftermarket parts brand told us: “Our ROAS and Revenue are improving and we don't have wasted spend on ads that don’t have a return.” That’s the difference clean structure makes.
These three profit killers are why so many brands stall. Fix them, and you stop bleeding budget. Ignore them, and you’re handing revenue to your competitors.
Talk soon,
Tom
Creator of Parts & Profits
Principal at SCUBE
P.S. Curious where your store is leaking money? Book a free Game Plan call. We’ll take a second look and show you exactly where the gaps are.