Welcome + The State of Auto Parts Ecommerce

Welcome to Parts & Profits—the only marketing newsletter built specifically for aftermarket, upgrade, and performance auto parts ecommerce brands.

We’re not here to talk about DTC fashion or trendy gadgets. This is for operators who sell torque, tensile strength, and reliability. The kind of products where margins are thin, fitment is non-negotiable, and buyers know exactly what they’re looking for.

We’ve worked with brands like Hoonigan, Jay Leno’s Garage, Mishimoto, S3 Powersports, and FindPigtails.com—and the challenges they face are the same ones you’re probably seeing right now.

Rising CPCs

Clicks cost more every quarter. 

Every one that doesn’t convert is profit set on fire. Competition in Google Shopping and Meta Ads isn’t just heating up—it’s suffocating anyone without a dialed-in feed and campaign structure.

Product feeds are the battlefield

Your feed isn’t just a formality. It’s how Google and Meta understand your catalog. 

When ACES/PIES attributes are incomplete, or SKUs don’t line up across systems, visibility drops and your best products disappear from search.

Customer acquisition got harder

Privacy changes killed the easy wins. Scaling now means tighter funnels, segmented audiences, and landing pages built for conversion.

Lazy playbooks don’t work anymore.

One VP of Marketing we worked with put it simply: “SCUBE has helped us achieve record sales growth year after year. They are extremely knowledgeable in Google Advertising and have been a phenomenal partner to work with.”

That’s what you’ll get in this newsletter—strategies and insights to help you protect margin and grow profit in a market where generic advice doesn’t cut it.

If you want to dive deeper right now, start with this article from our blog: How to Optimize Google Ads for Maximum ROI: Expert Tips and Strategies or watch our Youtube video: Why Your Google Ads Stop Scaling (6 Costly Mistakes). 

Glad to have you here,

Tom
Creator of Parts & Profits
Principal at SCUBE Marketing

P.S. Want to see how your store stacks up? Book a free Game Plan call and we’ll walk you through the biggest growth levers based on your own data.